To win in the automotive aftermarket you have to make it your business to know the best in the business.

Company Overview

Innovative Logic Corporation is the maker of the PartSmart All In One. A cloud-based Software as a Service offering for product information management in the automotive aftermarket. Used by automotive aftermarket companies worldwide, PartSmart All In One allows manufacturers, distributors and retailers to exchange and manage accurate, standardized product information (including product images, documents and pricing data) through the entire supply chain.

“Without Innovative Logic’s flexibility and dedicated support, we would not be able to meet our customer demands as quickly.”

Mark Spargue, NGK Spark Plugs, Innovative Logic

With more than 50 years of parts information management experience, Innovative Logic specializes in data mapping, validation and parts system customization on a wide variety of technology platforms. We use the latest software technologies and follow a disciplined project management approach to ensure quality and consistency. All development, customization and support work is done in North America.


Innovative Logic has helped many of its customers win industry awards — including the MEMA Aftermarket Web Challenge, the NCMA President’s award, and the Wrenchead’s Award for Data Excellence.

“Thanks to Innovative Logic, I got 14 different catalogs to the printer and distributed over 300,000 copies within the first four months of this year.”

Monty Jinks, Rober Bosch LLC